47% of Meta ad leads qualified as launch-ready product founders.
47% qualified lead rate and $89 cost per qualified lead from cold Meta traffic
30 minutes. We'll show you what's costing you conversions. No pitch.
A conversion funnel for a crowdfunding launch agency targeting physical product founders through Meta ads.
The Scaleup Lab is a crowdfunding launch agency that gets physical products fully funded within 24 hours of launch using their Funded Launch Framework. They have raised over $6M across 100+ founder launches, with a 35 to 45% VIP-to-backer conversion rate. They are a Kickstarter Expert Partner and LaunchBoom Certified.
Real proof, but no system turning it into a steady pipeline.
No System For Inbound Demand
The Scaleup Lab had the track record: $6M raised, 50+ successful launches, video testimonials from real founders. What they did not have was a system to generate inbound demand at scale. Their pipeline depended on referrals, DMs, and organic content, which meant unpredictable volume every month.
Every Agency Runs The Same Playbook
The pre-launch founder audience is flooded with agency ads promising fully funded in 24 hours. Every crowdfunding agency runs the same playbook, so The Scaleup Lab needed a page that stood out and built trust fast, not another look-alike ad.
No Way To Filter Who Reached The Calendar
Running Meta ads straight to this audience meant no control over who entered the pipeline. Founders who were too early, too small, or just browsing could book a call as easily as a founder ready to move.
Four pages, one job: only launch-ready founders reach the calendar.
A Dedicated Offer Page on thescaleuplab.com/offer
A Qualification Page Before the Calendar Loads
A Thank You Page That Pre-Frames the Call
A Post-Booking Page That Protects the Show Rate
A Dedicated Offer Page on thescaleuplab.com/offer
Built on Webflow. One offer, one audience. The hero promises the specific outcome: fully funded within 24 hours. A VSL builds trust, and social proof answers objections in sequence: $6M raised for scale, 35 to 45% conversion rate for system proof, video testimonials from named founders for credibility. The case study section shows campaigns with exact numbers, and the 60 Days to a Fully Funded Launch framework gives founders a clear picture of the engagement before they apply.
A Qualification Page Before the Calendar Loads
Collects product stage, timeline, and context before the calendar loads. Filters out idea-stage founders and budget shoppers so only launch-ready founders reach the calendar.
A Thank You Page That Pre-Frames the Call
Sets expectations for the strategy call and tells the founder exactly what to prepare, so every call starts on the business, not the logistics.
A Post-Booking Page That Protects the Show Rate
Reinforces the value of the call and reminds the founder what they will walk away with, reducing no-shows on booked strategy calls.
Built on Webflow, from brief to live in 2 weeks.
Every enquiry landed on a generic homepage. The team had no way to tell a founder with a working prototype and a $15K budget from someone with a napkin sketch and no money until they were already on the call.
We built the filter before the calendar.
The old setup had no qualification layer. We built a dedicated offer page designed for one conversion: apply for a launch strategy call. The application form pre-qualifies by product stage, timeline, and commitment level. Every call the team now takes is with a founder who is ready to move.
Impact by the Numbers
