4.1% conversion rate for a pet-wellness store built from scratch.
4.1% store conversion rate, $118K in the first 90 days
30 minutes. We'll show you what's costing you conversions. No pitch.
Shevat Vitamins had vet-formulated products for five different animals but no store to sell them from. We built their Shopify presence from scratch around pet-first navigation and trust, converting from day one.
Vet-formulated products for five animals, but nowhere to sell them yet.
No Store, No Track Record
A first-time visitor had no past purchases and no reviews to lean on. The vet formulation behind each product meant nothing until the site could prove it.
Five Animals, One Store
A pet owner shopping for their dog doesn't want to wade through cat, bird, or reptile products to find it. A single flat catalog would slow every visitor down.
Launch Day Was the Only Test
With no existing audience, the navigation, product pages, and checkout had to convert on the first real batch of traffic. There was no slow ramp-up to fix mistakes on.
We didn't just build a store. We built a store that shops the way pet owners think.
We started with discovery, mapping how a pet owner actually shops across five different animal categories. A SYNC Method audit shaped the plan, then we built it out, piece by piece.
Trust Surfaced Everywhere
Pet-First Category Architecture
Conversion-Focused Product Pages
Frictionless Checkout
Launch Offer Mechanics
Trust Surfaced Everywhere
Vet formulation and safety credentials showed up right where a skeptical first-time pet owner would look for them, not buried on a separate page.
Pet-First Category Architecture
Each of the five animal categories got its own clear path through the store, so a dog owner never had to wade through products meant for a cat or bird.
Conversion-Focused Product Pages
Every product page answered the obvious doubts before they came up, built and tested specifically to lift add-to-cart.
Frictionless Checkout
Checkout matched the brand and removed every extra step, so nothing felt like a generic template bolted on at the end.
Launch Offer Mechanics
The first-purchase offer was built to convert new visitors immediately while still encouraging the multi-item, cross-category orders the catalog was built for.
Five animal categories crammed into one flat catalog with no existing store could easily slow a pet owner down or bury the product they actually came for.
We didn't build a store. We built a store that shops by animal, not by catalog.
So we built pet-first navigation instead of one flat catalog, with trust surfaced everywhere a skeptical first-time owner would look. That's what let a brand-new store convert at 4.1% from launch day.
Impact by the Numbers
