Case Study · Innvente · Y Combinator-Trusted Dev Agency

$63 per qualified founder lead from Meta ads for a Y Combinator-trusted dev agency.

$63 per qualified lead and a 71% show rate on Meta ad traffic

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Industry
Rapid MVP Development
Services
SYNC Audit, Design, Lead Qualification Funnel, Next.js Development
Timeline
2 Weeks
Innvente website screenshot

A conversion funnel for a rapid MVP agency targeting venture-backed founders through Meta ads.

Innvente is a rapid MVP development agency that ships investor-ready products in 21 to 30 days for Y Combinator portfolio companies and venture-backed founders racing to Series A. They have delivered $238K+ in projects, with a 100% next-round funding rate for their clients.

The Challenge

Real credibility, but no system turning it into a steady pipeline.

Critical

Inconsistent Pipeline, No Control

Referrals and Upwork brought in work, but volume was inconsistent and there was no control over who actually reached the calendar.

Functional

No Filter Between Ads and the Calendar

The standard ad-to-homepage-to-calendar path would have sent every bootstrapped side-project builder and price-shopper straight into the sales calendar alongside real prospects.

Conversion

Wasted Calls Cost Real Time at High Stakes

At $50K to $80K average deal sizes, one wasted call is an hour the founder and CTO do not get back.

Three pages, one job: only funded founders reach the calendar.

01

A Dedicated Landing Page on offer.innvente.com

02

A Qualification Page Before the Calendar Loads

03

A Thank You Page That Pre-Frames the Call

01
Solves: Critical

A Dedicated Landing Page on offer.innvente.com

Next.js, one offer, one CTA. Copy speaks to the funded founder's pain: 6-month timelines, junior devs, code that breaks at scale. Case studies with real exits and a trust bar naming Y Combinator, BBC Studios, Microsoft.

A Dedicated Landing Page on offer.innvente.com screenshot
02
Solves: Functional

A Qualification Page Before the Calendar Loads

Collects project details, timeline, and funding stage before the calendar loads. Screens out enquiries not ready for a $20K+ engagement and lets Innvente prepare for every call.

A Qualification Page Before the Calendar Loads screenshot
03
Solves: Conversion

A Thank You Page That Pre-Frames the Call

Post-booking confirmation that pre-frames the call, reduces no-shows by reinforcing what the founder will walk away with.

A Thank You Page That Pre-Frames the Call screenshot

Built on Next.js and hosted on Vercel, from brief to live in 2 weeks.

The Problem

Every ad click landed on the homepage. There was no way to tell a funded YC founder from someone with an idea and no budget until the call was already booked.

The Turning Point

We built the filter before the calendar.

The problem was not awareness. Innvente had the portfolio and the trust signals. The problem was routing. We built a dedicated landing page on a subdomain, tuned entirely for one conversion: book a technical discovery call. Between the page and the calendar sits a qualification step that filters by funding stage, project readiness, and timeline. Only founders who clear the filter reach the calendar.

$0
cost per qualified lead
FIRST 30 DAYS

Impact by the Numbers

$310
cost per qualified lead
0%
show rate on booked calls
Funnel leads converting into noticeably larger deals than average
Innvente results chart