3.8% conversion rate for a supplement brand we launched from scratch.
3.8% store conversion rate, $142K in the first 90 days
30 minutes. We'll show you what's costing you conversions. No pitch.
Clenvia had the products, the certifications, and the manufacturing to sell across health, skincare, and pet care, but no store to sell them from. We built their Shopify presence from the ground up, engineered to convert from launch day.
A wide catalog with real credibility, but nowhere to sell it yet.
No Store, No Track Record
A first-time visitor had no past purchases and no reviews to lean on. The certifications and manufacturing quality meant nothing until the site could prove it.
Three Categories, One Store
Health, skincare, and pet care are three different shopping mindsets. A single flat catalog would confuse a visitor who came for one and bury the other two.
Launch Day Was the Only Test
With no existing audience, the product pages and checkout had to convert on the first real batch of traffic. There was no slow ramp-up to fix mistakes on.
We didn't just build a store. We built trust across three categories at once.
We started with discovery, mapping how a supplement buyer actually shops across health, skin, and pet care. A SYNC Method audit shaped the plan, then we built it out, piece by piece.
Trust Surfaced Everywhere
Category Architecture That Matches How People Shop
Conversion-Focused Product Pages
Frictionless Checkout
Launch Offer Mechanics
Trust Surfaced Everywhere
Certifications and manufacturing credibility showed up right where a skeptical first-time visitor would look for them, not buried on a separate page.
Category Architecture That Matches How People Shop
Health, skincare, and pet care each got their own clear path through the store, so a visitor never had to wade through products meant for someone else.
Conversion-Focused Product Pages
Every product page answered the obvious doubts before they came up, built and tested specifically to lift add-to-cart.
Frictionless Checkout
Checkout matched the brand and removed every extra step, so nothing felt like a generic template bolted on at the end.
Launch Offer Mechanics
The first-purchase offer was built to convert new visitors immediately while still encouraging the repeat and cross-category purchases the catalog was built for.
A wide catalog across three categories with no existing store could easily read as unfocused, or force a visitor to dig through products meant for someone else.
We didn't build a store. We built three stores that felt like one brand.
So we built dedicated category architecture instead of one flat catalog, with trust and certifications surfaced everywhere a skeptical first-time visitor would look. That's what let a brand-new store convert at 3.8% from launch day.
Impact by the Numbers
